Most popular content of 2019 – what you can learn

2019. What a year. Twelve months of political earthquakes, sporting heroics and a world record egg. But what really grabbed the public gaze, and what can you learn from 2019’s most clickable content? 

Reading time

For all aspiring influencers, one vital tip is to keep your finger on the pulse of current affairs. News articles may not be your natural environment, but it is important for you to maintain an understanding of world events. 

Sporting events

Acknowledging a future sporting event allows you to adapt your advertising and marketing strategy. Even if you are not a football nut, if Liverpool are playing a crucial semi-final match, jump on the band wagon. Wear a Liverpool shirt, ask provocative question. You can stoke the fire and boost your followers, activity and interest. Liverpool’s UEFA Champions League semi-final was one of the most talked about events in 2019, with a huge peak in clicks and reading hours. Don’t miss out on the band wagon!


Over 750,000 people attended Liverpool’s Champions League parade. .
Images by Gareth Jones


Diary and Off-Diary

Some events, such as sporting events, elections and anniversaries, you can plan for in advance. These are known as ‘diary’ stories. You can prepare to promote, for better or for worse, one political team or sporting goliath. In doing so, you remain relevant. 

However, some events you cannot plan for. These are known as ‘off-diary’ stories. The Notre Dame fire generated over 1 million reading hours in just a handful of days. Paul Taylor, a YouTuber with over 100,000 subscribers, posted his reaction to Notre Dame just a day after it was ablaze. The video has now gained over 40,000 views. 

Be sure you are alert to sudden events. It will show your audience that you are authentic, you care about current affairs and it will continuously keep your feed fresh. Followers follow for content. Don’t fall off the radar. 

Popular topics and news articles 

Unsurprisingly, the President of the U.S.A trumps the charts for the most searched for and read about topic of 2019. According to Chartbeat, a company that measures audiences for online journalism, readers spent 112 million hours in 2019 devouring stories related to the Commander-in-chief. Politics overall was a huge draw for global audiences in 2019. 

If you don’t want to dip your toes into the political mine field, don’t worry, there is hope elsewhere. The New York Times most read articles of 2019 included:

  • #2 – 50 best movies on Netflix right now
  • #3 – The British Dialect Quiz
  • #12 – Why you procrastinate (it has nothing to do with self-control)

Take note. If the New York Times 2nd most read article was related to Netflix, then aim one or two posts towards Netflix. Suggest a brand new show, talk about a great indie film you’ve discovered or ask your followers to throw suggestions your way. Stoke conversation. Remain relevant. Be interesting. Know when movies and new series will be released, so you can be one of the first to stoke interest, watch and review and discuss. Always aim to remain relevant! 

Murder Mystery was Netflix 3rd most popular release of 2019 in the UK!

If you are void of ideas, do not be afraid to jump on the band wagon or research further afield. Read articles, the news and any magazines you can get your hands on. After all, the majority of the world is following the band wagon. Make sure you’re the one in the driving seat.

Twitter trends

Twitter. The home of the little birdies eager to tweet-twoo about the next big ‘thing’. But what was the big ‘thing’ in 2019?

An egg. Well, almost an egg. The World Record Egg gained 957,300 re-tweets in 2019, earning it 2nd place in the ‘most re-tweeted tweet’ league table. Who gained top spot? K-Pop superstar Jungkook for dancing to Billie Eilish’s ‘Bad guy’. 

Admittedly, not all of us are fortunate enough to be as famous as Jungkook. However we can still learn from his Twitter success. Billie Eilish was in the top 10 Most Popular Persons on Twitter in 2019. With this in mind, Jungkook jumped onto the Billie Band Wagon, did what he does best (dance), and watched the re-tweets flow in. If you know what and who is popular, you can always use this to your advantage. Sprinkle a bit of your own personality over a hot topic and watch the likes hit the roof.  As always, remain relevant! 

Instagram 2019 hits

Last but not least, Instagram. Understanding current hits and predicting the next big trend is vital to maintaining and increasing your follower base. Below is a quick guide through Instagram’s biggest trends of 2019. 

A quick shout-out for the World Record Egg. It may have missed out on top spot on Twitter, though it smashed the likes barrier on Instagram. The humble egg received over 54 million likes on Instagram, beating the previous record of 18 million held by Kylie Jenner. You don’t always have to follow the madding crowd. Sometimes a completely left field, original idea can inspire millions. 


People can smell a fake from a mile away. More authentic and honest posts have been drawing more and more followers during 2019. Forget the high-gloss and sleek feeds, Instagram audiences’ value honesty and authenticity over a glossy cover shoot. Connecting with your audience is vital for not just maintaining your followers but for growing your fan base. 


Great for the environment and also a healthy addition to your Instagram feed. No, I don’t mean recycling your plastic take-away tubs or baked bean tins. Re-cycle viral tweets. This has been done in the past, but in 2019 the trend of screenshotting tweets and posting them on Instagram has hit the mainstream. Major brands such as PrettyLittleThing have deployed this tactic to appeal to a wider audience. After all, a viral tweet is also likely to be a hit on Instagram. Relevance, again, is crucial.


Instagrammers are always looking to take their account to the next level. Major visual trends in 2019 included animated videos in stories and using micro-colour blocking in posts. Both are intended to be eye catching. Followers tend to speed through videos or feeds. Adding a super eye catching animated video or colourfully synergistic post will grasp their attention and delay the swipe of their finger. 

A classy example of micro-colour blocking.

Take-away tips

People like variety. The above are just tips and helpful pointers to give you a flavour of what followers like. But at the end of the day, everyone is different. Everyone has a unique style and draw. Be sure to tailor the tips to your niche, your industry and your followers. 

If you haven’t guessed it already, the most vital tip to take away from 2019 is to remain relevant! Trends are forever changing. News is fluid and unpredictable. Major events happen in a blink of an eye. Remain relevant, keep your finger on the pulse, and maybe one day you can be the heartbeat of social media.


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