Are you struggling to build momentum on social media or cut through the noise? If so, I hope this blog may help. Below are some tips on how to boost your content and your analytics on social media – and they’re simpler than you might think. Like with most things in life, it’s really important to get the basics right. If you build up your social media presence on the solid foundations outlined below then it won’t be long until you start to see results.
1. Know your platforms
When it comes to growing a social media following you may think content is king however it’s also really important to understand how the platforms you’re targeting work. When it comes to being an influencer it’s important to work hard but also work smart. For example, recently published data from Social Bakes has shown that live video performs get much more engagement on Facebook compared to photos. On average, for every interaction a photo gets on Facebook, a live video get’s just over 10. This would suggest that if you really want to boost your engagement on Facebook then you want to be incorporating live videos into your posting schedules. When it comes to Instagram, however, it’s a different story. The same Social Bakes data found that image carousels on Instagram were by far the best when it comes to high-engagement posts. Carousel posts received around 250 interactions on average compared with only 125 for video posts.
By learning how users typically engage with social media platforms, and what their algorithms like, you can gain an advantage over your competition and help you be more efficient with your posts. This kind of knowledge will also help you massively when it comes to securing brand deals as it shows you know your stuff and will be able to provide value for money to brands.
2. Post the content you want to see
If you’re struggling to figure out what kind of content to put out on your social media, a good tip is to look at the influencers you’re into and pinpoint exactly what it is you like about their content. Maybe you like the interesting places they show you in their pictures, maybe you like the funny skits they put out on their YouTube channel, or maybe it’s the fact that every Tik Tok they make gives you something to think about. What can you learn from these influencers that you can weave into your own content?
This exercise is also useful as you may find that there are gaps in content that you could fill. For example, maybe you have a hobby but struggle to find influencers talking about it. If there’s content that you know you would watch, but you can’t find it, take it as your cue to make that content yourself.
3. Post consistently
There isn’t a rule book for Influencing but if there was, one of the first rules would be post regularly. The whole “hey guys, sorry I haven’t posted in a while” introduction on a YouTube video is played out all too often. It also highlights a trap that so many creators (not just on YouTube but all major social media platforms) fall into – the trap of simply not creating enough. Lack of consistency is often a major reason why creators stay creators and don’t move up into the bracket of becoming an influencer.
Influencers need to be regularly interacting with their followers to gain momentum and build a fanbase. Ideally, these interactions should be across a range of platforms rather than just one. This is because posting across a range of platforms forces you to build variety in your content and allows to you reach a wider audience.
Remember that your content doesn’t have to be high budget or really complex. Simply posting a selfie on Instagram, or a 30 minute video game play-through with commentary on YouTube, might not seem like much but it is better than nothing and will help keep that steady stream of content flowing.
Collaboration is so important if you want to grow your followers and get some exposure to new audiences. Done right, a collaboration can benefit both parties and be a really fun way of keeping your content fresh. There are three important things to bear in mind when it comes to choosing who to collaborate with:
- Be realistic. A one-million-follower-Instagrammer is unlikely to agree to do a shoot with you if you only have 10 thousand followers. Collaborations make the most sense from a business point of view when both parties can get something out of it. That being said, if you are looking to collaborate with someone who’s got a much bigger following, make sure you emphasise what value you think you could bring to the collaboration (perhaps you believe you could bring a fresh angle to their content or there’s a particularly fun project you have in mind).
- Answer this important question: will my audience like the content of the influencer I’m collaborating with? To answer this you need to know what is at the heart of your content (including the values that underpin it). Another important question to ask yourself is this; is their content similar enough that I know my followers will like it but also different enough that it will provide something fresh and interesting to their feed?
- Connect with other influencers and natural collaborations will grow. The best collaborations are when there’s clear chemistry between the two creators which then radiates into fun and engaging content for the viewers. Focus on networking with other influencers and building connections and you never know what opportunities may come your way because of it. Going to events like VidCon or Social Media Week are great for networking, forming connections, and catching up with the latest industry insights.
5. Get creative
Don’t be afraid to push the boat out when it comes to your content, especially at the beginning. Don’t be afraid to experiment with different styles and formats. For example, if you’re starting out on YouTube try a range of different videos (how-tos, reviews, vlogs, skits etc.) until you find your niche. For example, did you know that YouTuber Mr Beast started out his YouTube journey as a gamer? Mr Beast tried a range of videos before he struck gold with his challenge videos (check out our write up on Mr Beast’s journey if you want to know more). Ultimately, you want to create videos that you enjoy and that cater to your skill set. Don’t try and be something you’re not but don’t be afraid to try new things and test your creative limits.