Some influencers flagrantly break the law with seemingly little consequence. However, the Advertising Standards Authority (ASA) and Competitions and Markets Authority (CMA) are intent...
Influencing is serious business. The influencing marketing industry was worth an estimated $6.5bn in 2019. Everyone is fighting to get a slice of the...
Earlier this month, YouTuber Philip DeFranco asked his 6.23 million subscribers a simple question; "are Youtube/TikTok/Etc Influencers Celebrities?".
This question was one I had not...
It's a Saturday afternoon and I'm excited. In about five minutes I'm about to interview Andrew Bosomworth, a.k.a TheUnpopularViews on TikTok. Andrew has amassed...
