An update: what’s next for The Modern Influencer?

Photo by Markus Winkler, via unsplash.com

Hello…it’s been a while.

I feel like a YouTuber who’s coming back to his channel after a long break. The video typically starts with a sigh and a line similar to the one this blog post started with. When I was younger, I used to wonder why a YouTuber would struggle to upload, especially successful ones. From a selfish (and immature) point I view I found it frustrating that these content creators had thousands, or sometimes hundreds of thousands of loyal fans, who wanted their content, and yet they “were too busy” or “not in the right headspace” to have been able to upload. What I didn’t realise at the time was that regularly uploading content is far from easy, especially when it’s not your full-time job.

But this blog post is not about complaining or self-pity, it is about the future.

Whilst I’ve had some great moments through this blog, I think that I’ve lost my way with it in 2021. When I started, I had dreams of using it as a spring board to eventually launch my own business, an Influencer PR Agency to be exact. Whilst running my own PR Agency is still a long term goal of mine, I was looking at this blog the wrong way. Rather than focusing on the end goal, I want to focus on what I need to get there. The key to creating a successful business in any market is to first have a very good understanding of it – that’s where The Modern Influencer comes in.

I have really enjoyed writing for The Modern Influencer over the last 19 months, and when I think about why, I think about the awesome people I’ve got to interview. The likes of Tim Schmoyer, Andrew Bosomworth, and Max Reisinger spring to mind. Take Max for example, he is 18 years old, nearing 500,000 YouTube subscribers, just brought his first car (A Porsche 996), and I’m in no doubt, has a bright future as a YouTuber and Influencer.

The reason why I’ve enjoyed interviewing a variety of influencers is that I think it’s the best way to get an insight into the fascinating world of Influencing. Put more simply, it is hard to decipher what goes into being an influencer through YouTube videos and Instagram posts alone. This links in nicely with my ultimate goal for this blog – immerse myself (and hopefully the reader) in the Influencing world – learning as much as I can about it and the people that inhabit it.

Moving forward, I want to worry less about whether or not a blog post fits my business model, and instead focus on writing interesting articles that allow myself and the reader, to get a bit more insight into the world of Influencing. The world of Influencing is broad, so expect some pieces over the next weeks and months that look at things that I’ve not covered so far (or at least very little) such as influencer marketing, social media trends and influencer PR.

I hope that some of you reading this will join me for the next chapter of this blog. Next week I move to London, to start a new job with a Sports PR Agency. It’s a move that excites me for two reasons; it’s a new chapter and it’s happening somewhere that will provide me with even more opportunities to gain an insight into influencing and will allow me to connect with some talented up-and-coming Influencers.

Watch this space!

 

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